Whole Foods Magazine Breaking News
Feb 28 2025
Vitamin Shoppe Launches Creatine Beadlets
The Vitamin Shoppe has joined forces with biotech innovation company, Specnova, to produce BodyTech Elite Creatine Beadlets, the first-ever product formulated with Specnova’s NovaQSpheres delivery technology for dietary supplements. Available exclusively at The Vitamin Shoppe and Super Supplements, BodyTech Elite is formulated with four layers of creatine wrapped in polymers that protect creatine waste during digestion, providing greater creatine muscle saturation, and supporting prolonged muscle feeding and uptake. The supplements use of NovaQSpheres delivery system technology offers a precision-controlled release of active ingredients for enhanced absorption and improved efficacy.
Muriel Gonzalez, President of The Vitamin Shoppe, commented on the products release: “Creatine is one of the most popular, fastest-growing sports nutrition supplements at The Vitamin Shoppe, so we are especially excited to introduce BodyTech Elite Creatine Beadlets as its exclusive retailer. This advanced delivery format is a revolutionary innovation in this important product category, offering new advantages in muscle feeding and uptake, loading and cycling requirements, and supplement effectiveness for a broad range of creatine users.”
Written by Richard Ortega, Associate Editor, Whole Foods Magazine, February 26, 2025