Industry insiders weigh in on the latest innovations in botanical ingredients. Specnova’s NooGandha Ashwagandha is featured as a trending ingredient!

Humans have a long and storied history of using botanical ingredients to remedy a range of health concerns. There are many holistic remedies passed down through families from generation to generation, and most of the formulations still recommended in Traditional Chinese Medicine (TCM) and Ayurveda today date back thousands of years. But botanical ingredients have never been as enthusiastically embraced by the mainstream as they are today, says Holly Johnson, Chief Science Officer, American Herbal Products Association (AHPA). “Consumers have historically used herbs to support their health and wellbeing, and the recent increase in popularity of familiar botanical ingredients such as elderberry and echinacea has paved the way for consumers to explore other botanicals, driving product innovation and accessibility.” Read More

Written by Jennifer Joseph, Whole Foods Magazine, June 13, 2024
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