Here’s how cognitive health ingredients are getting smarter.

Cognitive health has taken center stage for consumers of all ages. From busy young professionals looking to gain an extra edge, to senior citizens aiming to preserve their cognitive capacity, cognition is on everyone’s mind. As such, the American cognitive health supplements market reached $3.21 billion in 2023, and is predicted to grow at a compound annual growth rate of 11.2 percent through to 2030. Click on the link or image below to continue reading the article. Specnova’s founder, Sebastian Balcombe, MS is quoted throughout, see below for an excerpt:

Tysons Corner, VA-based supplier Specnova CEO Sebastian Balcombe, MS, said that emerging research has helped identify the physiological targets involved in cognition, which has been key to optimizing ingredients that influence the brain. At Specnova, machine learning and artificial intelligence have helped make these advances. Balcombe pointed to Specnova’s branded NooGandha ashwagandha ingredient as an example; the company used advanced extraction processes and liposomal technology to optimize the ingredient’s efficacy.

Written by Mike Straus, Nutrition Industry Executive, May 1, 2025
Click on the link or image to read the full article: https://niemagazine.com/cognitive-health-for-all-ages/