Executives offer their view of today’s industry landscape and expectations for the future.
“Consumers are beginning to learn about the benefits of liposomal ingredients … But not all liposomal ingredients are in fact liposomal. Our extensive testing over the last 7 years has revealed that 95% of the supposed liposomal ingredients we have tested do not contain any liposomes whatsoever. This is a huge disservice to the CPG companies and to the consumers who are paying a premium … ”  — Sebastian Balcombe, Specnova

Written by Sean Moloughney, Editor, Nutraceuticals World, December 4, 2023
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https://www.nutraceuticalsworld.com/contents/view_features/2023-12-04/state-of-the-industry-part-6-business-trends-and-innovation/