Some scientific claims need better scrutiny – Return of the NBJ Dark Issue

Critics routinely accuse the supplement industry of overstating the science to pull in consumers, but anybody who walks the floor at SupplySide knows the hype and the questionable claims start long before consumers ever see the first advertisement. The question is whether anybody is falling for it. With too many ingredient companies throwing scientific buzzwords around like balls in a shell game, we asked Specnova CEO and medical chemist Sebastian Balcombe for some of the claims he thinks should trigger more skepticism.

Written by Sebastian Balcombe for Nutrition Business Journal, January 2025